BoxFresh: Authentic British Street Wear in Philippine Fashion

Last June 03, 2011, I was invited by my good friend Jeff Limbauan of Events Food trip Undercover to cover an exclusive event with him. The said event was the exhibit of Boxfresh Apparel together with the 7^th Anniversary of saGuijo Café + Bar.

Here’s a little information about BoxFresh, I know that this brand was new for you. It is originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”. They are the British street wear originators and now they are making name in the Philippine Fashion.

I love how the colors contrast perfectly with the darks and the lights. The design of the shoes is flawless with amazing detail. Boxfresh has become a creative hub with the best in up-and-coming British talent on board; delivering fresh, new, exciting content, master classes and music downloads directly to the people!  

“Boxfresh” definition – Someone or something that is new and cool or innovative in a fashion sense.  It was started in market stalls in East London by Roger Wade, Ben Joseph, Sue Denny & Olaf Parker, it hails itself as “The Original British Streetwear brand”.

Authentic British Streetwear is multi-cultured, intelligent, witty, sleek and expressive, independent and always fresh. Boxfresh apparel and footwear caters to the sophisticated urban street culture, mixing grungy overtones with sleek cuts and polished lines. Heralding the heroes of the street from musicians, performers, artists and creatives, Boxfresh believes that “The sidewalk is the new catwalk”.

Boxfresh are available in the following stores:

• ·         Res Toe Run, Glorietta
• ·         Res Toe Run, Trinoma
• ·         Res Toe Run, Gateway
• ·         Res Toe Run, Galleria
• ·         Res Toe Run, Ermita
• ·         Res Toe Run, Filinvest
• ·         Res Toe Run, Ayala Cebu
• ·         Res Toe Run, Marquee Mall
• ·         Brat Pack, Greenbelt 5
• ·         Brat Pack, Gateway
• ·         Brat Pack, Eastwood
• ·         Brat Pack, Ermita
• ·         Brat Pack, Davao

For more info, check them out on Facebook.com/Boxfresh.Philippines or visit their website at http://www.boxfresh.co.uk/ and http://www.myboxfresh.com/

Visualzine Fashion + Art Exhibit with Fashion Academy Manila

Philippine Fashion Week was already finished but still the Fashion Style still goes on and on. Last May 27, 2011 I was invited to cover the Visualzine fashion and art exhibit.  The exhibit was star-studded with local personalities named Maxene Magalona, Rich Asuncion, Bubbles Paraiso, Tim Yap, Raymond Gutierrez and some fashion models of Visualzine.

Visualzine together with Fashion Academy Manila intends to bring it all together under one roof to become a springboard for anyone who is passionate about modeling, design, photography and beauty. Featuring seven specialized curriculums focusing on Photography, Make-Up, Hair Creatives, Fashion, Styling, Modeling, Artists’ lab and Personality Enhancement, the academy provides a platform by which an inherent skill can be developed through practical application.

The exhibit was a rich showcase of photography, graphic design, light and fashion. Check out some images I taken on the said event.

Know your Own Fashion Style

As a society always mindful of what’s popular, follows dutifully along, eager to purchase the must have designer clothing of the season. But, ultimately, the fashion style that works best for us is that which looks good on our particular body and reflects our very individual personality.

As anyone who follows the fashion industry will tell you, trends come and go. Designers such as Polo Ralph Lauren present their newest lines and before you know it stores are carrying these clothes in every conceivable variation. The most important thing to remember is that just because a particular fashion style is popular at the moment does not mean that it will look good on your particular body. Wearing something just for the sake of wearing it ultimately goes against the principles of fashion. A fashion style that you choose to wear should be something that accentuates your positives, downplays your negatives, and complements the overall line of your body.

Take the time to get to know your body and what styles work best with it. Assess your body objectively; if you have trouble spots, look for cuts and fabrics that camouflage what you need them to camouflage; if you are on the shorter side, look for a fashion style that elongates your body; and always choose colors that complement your skin tone.

Once you find a style that works stick with it and add your personal touches to reflect your personality; that is the best fashion style you can possibly wear.